Many causes are taken up by local interest groups, and many of them are very well thought out. However, even those causes with the most earnest of intent often fall ineffective due to a myriad of circumstance. I’d like to go over some of the more influential decision making processes that can help to energize your cause, or also render them ineffective before they even get off the ground. While there are a great many nuances of rally support on a local level, I’ll be discussing two of the most impactful in my experience; the relevance of a cause, as well as the offered solution.
Relevancy is most understood by regarding it as the degree to which your cause has the potential to affect your target group. For instance; you wouldn’t want to spread awareness of vegan-ism to a local hunting community—it’d fall on deaf ears. The second facet; the offered solution, is one of the highest impacts in my experience. If you are spotlighting a cause worthy of concern, you best ensure your own reception by having an answer for the question “well what do we do about it?”
One might delve into the philosophical implications of this on a personal level—but for our discussion, we’ll be regarding it in a more stricter sense of its immediate impact and practical application. For instance, while the most powerful activists out there are perceived as relevant in their entirety, which provides whatever they say relevance, for the average joes such as you and I—we need to make sure what we are saying is relevant, and maybe will help others perceive us as relevant after some time. This disconnect is the reason that celebrities get endorsement deals and not your next door neighbor. At the end of the day, it’s all about public perception—and if you are an unknown quantity, you better make sure you are bringing some well-known and demanded content.
Enough with the study, let’s examine a recent case; particularly making available “pet” milk within a community of local agriculturists and livestock owners. If you don’t know why pet is in quotations, it’s all right, but I can’t really say why—just assume that the community was very receptive to the idea of being able to purchase milk directly from farmers. Anyway, there was a bit of a divide among the community regarding the sale of “pet” milk, which we realized was largely from a lack of knowledge. To counter this swell of sentiment, we helped organize an educational event at the local YMCA to help present facts and concerns from both sides of the case. We advertised the event in local papers, social media, and at the local farmers market. Being as this situation was an already existing one, we had to do little else to garner interest in our event. Many people were eager to attend, as well as express their opinions.
Offering A Solution
As the event progressed, we heard from local farmers and retailers regarding the conditions in which this “pet” milk was produced, stored, and delivered to consumers. We then heard from 3 local medical professionals regarding the potential dangers of this product, as well as an in-depth explanation of how the disaster could be avoided. The end result seemed to create a de-sensationalism of the entire topic and left many people simply weighing the pros and cons of the personal benefits of such a product. It should be noted that we also aligned ourselves with a plethora of relevant health information from sources such as BBC Health, Organic Newsroom, Dr. Mercola, as well as WebMD to help discuss the dynamics in which this product could fit into our audiences lifestyle.
The conclusion was that while still remaining labeled as “pet” milk for federal reasons, there would be a local governmental agency established to ensure and regulate quality standards of this product and that the “Grade A” version of the product would be regarded as being as free of potential containment as possible. This would allow those within the community that wished to purchase the product a reasonable avenue for doing so, as well as enabling the local producers and merchants interested in selling the product some peace of mind knowing they were avoiding as much risk as possible. Simply put, we just helped to free up the local chain of supply and demand to flow freely without hitch. We helped bring about focus to a topic that everyone was already interested in, and helped to offer a solution that addressed both sides of the topics’ concerns.